Create a biNu Video Ad

Vertical ads can be shot from scratch or edited from your existing video material. This can be done by your own production teams or one of our preferred suppliers.

#datafree Video Ads are most effective when they are single minded and simple. The key message and brand should be introduced right up front, through a combination of titles and voice overs with call to actions working best at the 3-5 second mark.

Video Ad Specification

  • Format: Full screen vertical ad, 9:16 aspect ratio
  • Recommended Resolution: 1080 x 1920
  • Minimum Resolution: 600 x 1067
  • File type: mp4
  • Max. video size: 1.5 MB
  • Length: 6 to 10 seconds
  • H.264 encoded
  • Acceptable creatives:
  • Live, motion graphic, or stop motion video
  • Cinemagraph
  • Slideshow
  • Gif-like
  • Still image

Additional Notes:

  • To prevent overlap with the following elements, avoid placement of logos or other graphic elements within 150px of the top and bottom of creative;
  • The “#datafree” logo is added by biNu and appears on the top left corner of the video ad;
  • A call-to-action is applied by biNu to the bottom center of creative for ads with a slide-up call to action.

Requirements:

  • Full screen and vertically formatted.
  • Features visual branding (i.e. logo or product placement with brand logo visible).
  • Approved for viewing by a 15+ audience.

Restrictions:

  • Letterboxing (i.e. plain colored rectangle boxes without graphics, animation or text located on the top and bottom of creative) for majority of the ad and/or majority of the screen.
  • Directional graphics that encourage swipe-up with attachments (i.e. arrows, carets, etc.)
  • Featuring a text graphic message to, “Swipe Up,” “Screenshot” or “Share” (voiceover call to action is permitted).

Webview Specifications (swipe up pages)

Requirements:

Restrictions:

  • Click-tags or auto-directing of destination URL to another domain.
  • URLs with auto-playing audio.
  • URLs that automatically ask for native device permissions (i.e. location), or access the phone’s native functionality (i.e. the camera, photo gallery, or microphone).
  • URLs that require users to log into social platforms.
  • URLs that automatically redirect to the Google Play App Store or specific apps.
  • URLs that obscure content of the page to promote app installation.
  • Third-party advertising interstitials or popups.
  • Modifications to URL content during the course of a campaign.
  • Prompting swiping behavior within the web experience.
  • Trapping swipe interactions on the website that prevent the user from exiting the ad.
  • URLs cannot automatically redirect to another URL that will be modified during the course of the campaign without being reviewed by biNu.

Vertical Video
and its Benefits

biNu Video
Ad Manager

biNu Video
Ads Pricing

Creating a biNu
Video Ad

biNu Logo Colour 140x56px
Connecting with your mobile audience