Mobile has changed the way we watch video.
Smartphones are held vertically 95% of the time notes MOVR’s Mobile Overview Report. More hours of video footage are filmed vertically now than horizontally.
Snapchat pioneered the vertical video ad format followed rapidly by other apps like Instagram adopting the format. The numbers don’t lie – vertical video ads have 9 times the completion rate of horizontal video and Facebook states that vertical increases watch time and the likelihood of viewing the ad with sound.Mashable, Hearst, Buzzfeed, Washington Post and YouTube are also following suit with their own vertical ad formats.
Full screen, high quality #datafree video ads that reach the mass market mobile consumer at scale for the first time provides a compelling brand building opportunity for advertisers and publishers.